A Day In The Life in a Product Marketer
The role of a product marketer is one that's constantly evolving. As new technologies emerge, the ways in which businesses promote their products and services has to change as well. And because the field itself is so broad, there are many different kinds of PMMs who do different things every day. Here's how my typical workday looks:
Research
Research is key to any marketing strategy. The first step to understanding your customers and competitors is for you, as a product marketer, to get out there and talk to people. You need to understand what their needs are, what they like about other products, and why they choose them over yours.
At this point in the process you should be able to answer some of these questions:
Who are my target customers?
What do they want from this product? Why would they buy it? Why do they not buy it now?
What makes my product unique or different from competitors' offerings? Can I use this as an advantage against them?
After conducting research on your customer base and competitors, you should next look at the broader industry trends that could affect how people view and interact with your product. For example: If everyone has mobile devices nowadays (which most people do), does that mean we're all going digital when it comes time for work tasks like managing projects across teams or sharing files between departments at work.
Write
Write blog posts.
Write emails.
Write product descriptions.
Write product copy.
Write sales copy
Build decks
You are a product marketer. You are also a content marketer, which means that you know how to create and share content in a way that is useful and resonates with your audience. As part of your daily work as a product marketer, you need to build decks that will inform other people about the product features and functionalities.
Sometimes, this can be done through one-way communication such as emails or blogposts; but at other times, it’s necessary for ultimate success that someone else talks directly with customers (or potential customers). This is where having prepared presentations comes in handy – they act as the perfect reference point whenever someone wants more information on what the company offers or what’s coming up next.
Build ads
As a product marketer, you’re probably responsible for creating ads that represent your brand and its values. It can be challenging to figure out what gets traction—and what doesn’t—with a new audience, so this step may take some time.
To build ads, ask yourself:
What are you trying to achieve? Are you trying to reach more customers or drive them towards purchasing something in particular? If so, then measure whether the ad accomplishes these goals by looking at the number of clicks and conversions. You can also test different versions of an ad (such as featuring different products) to see which one performs better with your target audience.
What is the best way for this product marketer's message to come across? Does it need humor or should it be straightforward? Does it work better as an image than text-only? By testing several different formats simultaneously and measuring their performance against each other over time, you'll be able to determine which style works best for your needs.* How much money should this product marketer spend on advertising before he/she sees results?
Build landing pages
You might be thinking, "Wow, this is a great page." If that's the case, you're right! You've just built a landing page that converts visitors into customers.
Landing pages are used to capture leads. They're also used to collect information from people who want to sign up for your newsletter or email list. Landing pages can be used in many different ways depending on what you want them to do: get people to buy things from you or simply provide information about your company and products.
Build emails
Email marketing is a great way to reach your customers. It’s highly effective and inexpensive, but you need to be careful not to overdo it. Here are the main things we do with email marketing:
Create a newsletter to send out regularly (once a month or once every few weeks). This lets people know what’s new in your product and lets them know when they can get more information from you.
Send out email blasts when there are major announcements or events happening in your industry or niche. These should be sent only once or twice per year, as they are meant for targeted audiences only (e.g., press releases about big news). You don’t want to send these emails too frequently—for example, if no one needed an update on what was happening at the company last month, why would they today?
Segment lists based on interests or behaviors so that each group gets targeted content based on what matters most for them
Measure results
Now that you’ve defined your goals and created a plan for reaching them, it’s time to start measuring the results of your marketing efforts.
What are you trying to measure?
How will you measure it?
How often will you measure it?
Is there anyone else who should be involved in this process (e.g., sales or customer support)? If so, who is that person and what is their role in the measurement process?
You'll need to be able to do a lot of different things to succeed as a PMM.
You’ll need to be able to do a lot of different things to succeed as a PMM. You need to be able to write good copy and build landing pages. You need to be able to create ads, build emails, and measure results. You also need the ability to research relevant information and learn new skills quickly.
Conclusion
So there you have it! That’s what a day in the life of a PMM looks like. As we said before, it’s not easy work and requires a lot of skills, but if you want to succeed as a PMM then these are some things that will help you get started with your career. If you’re interested in becoming one yourself, then we recommend taking some courses on marketing or business development so that you can learn how companies make decisions when selling products or services.
