How to Use Instagram Marketing to Boost Your SaaS Company's Brand Awareness and Sales
Instagram is one of the most popular social media platforms, with over a billion monthly active users. It's also growing quickly, adding 100 million new users in just the last year and reaching total revenue of $1 billion. With so many people on Instagram and so many brands investing time and money into their presence there, it's no wonder that a lot of SaaS companies are jumping on this bandwagon as well. In fact, according to HubSpot Research data shared by TechCrunch reporter Alex Heath:
"In 2018... 71 percent of marketers in the US said they planned to increase their digital marketing budgets compared to 2017."
So if you're looking for ways your SaaS company can benefit from Instagram marketing while staying within budget constraints (which seems like every SaaS company I've met), keep reading!
Engage with your target audience.
Instagram is a great place to engage with your audience. You can use hashtags to get noticed, comment on photos and engage in conversations, respond to comments and questions from followers, post Instagram Stories or do live streams using Instagram Live.
We also recommend using Instagram Polls because they're a great way to gather feedback from your followers while giving them an opportunity to win something in return.
Create Instagram Stories to connect with your audience.
Instagram Stories are a great way to connect with your audience. You can use them to promote content, products, and services.
Instagram Stories are short videos that disappear after 24 hours (unless you pay for them). They're a great way to let your customers in on what's happening behind the scenes at your company or give them an inside look at how things work. You could even use it as an educational tool by answering specific questions from followers via stories or live video chat sessions!
Establish brand authority and expertise by providing value-add content.
Establish brand authority and expertise by providing value-add content.
Share your knowledge and expertise. Share industry insights, share customer stories, share product success stories, or share product case studies.
Use Instagram to build trust with your audience by showing them that you know what you're talking about. This can be done through blog posts that are shared on social media or via guest posts on other people's blogs (don't forget to include a link back to yours). You could also do webinars where people can ask questions directly in real time as well as watch the recording later on if they miss it live!
The best way for brands like yours is also through guest posting: write an article for someone else's site about something relevant--and then link back here when appropriate--or even better yet write two separate articles; one for each platform since there are different audiences using those sites differently (Twitter vs Facebook).
Utilize influencer marketing to boost brand awareness and sales.
Influencer marketing is a great way to reach your audience, build trust with them and increase brand awareness. Influencers can also help you increase sales by recommending your product or service to their followers.
Here are some tips on how to use influencer marketing:
Select the right influencers based on the type of content they produce and their follower demographics (age, gender, etc.). For example, if you're selling office supplies for small businesses then it might make sense for you to partner with an authority in that niche who has an audience of people who work at small businesses. You should also consider how much these influencers charge per sponsored post so as not spend more than what makes sense for your budget!
Use Instagram ads for direct sales and traffic generation.
Instagram ads are a great way to drive sales and traffic to your website. They can also be used as part of an influencer marketing campaign, or as part of a retargeting strategy.
In order to use Instagram ads effectively, you should have a clear understanding of what you want them to accomplish: direct sales? Brand awareness? Traffic generation? Knowing the answer will help you determine how much money and time you should spend on each type of ad.
SaaS companies can use multiple strategies on Instagram to promote their products and services, increase brand awareness and improve their sales funnel
If you're a SaaS company, Instagram is the most important social media channel for your business. With more than 1 billion monthly active users, Instagram gives you access to a huge audience that's hungry for content about your industry. And because of how visual the platform is, it's also an excellent way to showcase product images in an engaging way.
You can use multiple strategies on Instagram to promote your products and services, increase brand awareness and improve your sales funnel.
Instagram ads are one of the best ways for SaaS companies to drive traffic from their followers back into their website or app where they can convert new leads into customers.
Conclusion
Instagram marketing is a great way for SaaS companies to connect with their target audience, promote their products and services, increase brand awareness and improve sales funnel conversions. The platform offers many ways for businesses to engage with users through posts and Stories, as well as influencer marketing campaigns that can help boost your reach across multiple demographics or niches.