The Rise of Social Commerce: How SaaS B2B brands are Leveraging Social Media to Drive Sales
With more than 2 billion people on Facebook and another 1.5 billion on Instagram, social commerce is here to stay. Social channels are increasingly becoming the first place consumers go when they're looking for information about a product or service. And when they do find what they're looking for, more than 50% of them make purchases directly on their phones through mobile-optimized sites that provide easy access to information about products and services available in their area.
In fact, nearly half of consumers say they prefer to buy directly from social platforms because it's easier than going through an intermediary like Amazon or eBay where there are fewer details about each item being sold."
Social commerce is in the air.
Social commerce is in the air. In fact, it's everywhere. You can't go anywhere without hearing about it and learning how to leverage it to drive sales for your brand.
But what exactly is social commerce? It's basically a way for people to buy products or services through social platforms like Facebook, Twitter and Instagram. Social media has become an important part of consumers' everyday lives--and brands are using this trend as an opportunity to sell directly from their pages on these sites by offering discounts or freebies when customers "like" them (or just follow them).
While many people think of social commerce as simply buying online via social networks such as Facebook Marketplace or Amazon Prime Now--these platforms actually offer much more than just purchasing goods with one click: they allow brands to build relationships with customers who may not have found them otherwise
Social media is no longer a fad. It's now part of consumers' everyday lives.
Social media is no longer a fad. It's now part of consumers' everyday lives, and it's crucial for brands to stay active on social channels if they want to keep up with the changing way people interact with each other and businesses.
Social media allows you to connect with your customers in new ways that weren't possible before Facebook, Twitter and Instagram became popular platforms for sharing content (and selfies). You can use this opportunity to build brand awareness and customer loyalty by providing valuable information about your company--and even offer special promotions or discounts through social media updates!
The rise of social commerce has created an opportunity for brands to engage with their customers, both online and offline.
Social media is no longer a fad. It has become an integral part of the modern consumer's life, whether they're using it to research product purchases or share reviews with friends and family. In fact, social commerce has been on the rise for years now--and it shows no signs of slowing down anytime soon.
The rise of social commerce has created an opportunity for brands to engage with their customers both online and offline. This can take many forms: from opening up conversations between customers through live chat services like Facebook Messenger, WhatsApp or WeChat; or leveraging user-generated content (UGC) to amplify PR coverage; all the way down to using UGC as an incentive tool in order to drive traffic back towards your site."
For B2B companies, social media provides an opportunity to build relationships with prospective customers and amplify PR coverage.
Social media is a great way for B2B companies to build relationships with prospective customers. It allows them to interact directly with their audience, which can help them understand their needs better and find new leads.
Social media also provides an opportunity for B2B brands to amplify press coverage about their product or service. For example, if you're launching a new product line or offering next week at South by Southwest (SXSW), social media will help spread the word so that people in Austin know about it before they arrive at the festival--and then they'll be able to connect with you there!
How can brands use social media to drive sales? Here are 5 ways they do it:
1) Create a persona-driven offer
2 - Create specific content that drives direct traffic to your site
3 - Create a referral system and reward customers when they refer their friends or colleagues
4 - Use Instagram Stories and other real-time engagement tools to generate sales leads
1) Create a persona-driven offer.
A persona-driven offer is a sales strategy that uses buyer personas to target your ideal customer. By understanding who they are and what they want, you can create an offer that resonates with them.
The best way to do this is by creating a persona-based landing page for each of your buyer personas. These landing pages should include:
An overview of who the persona is (name, age and job title)
A description of their needs and pain points
Examples of how your product or service solves those problems
2) Create specific content that drives direct traffic to your site.
The second way to drive direct traffic is by creating specific content that drives direct traffic to your site.
This type of content can be anything from an educational piece, like an ebook or webinar, or a more promotional piece, like an article or video. The most important thing is that it's relevant to your audience and has the ability to be shared across social media platforms. For example: If you run an HR software company that helps small businesses hire new employees quickly (like us!), then a video about how to find the best candidates for job openings would be a great way for us to reach potential customers who are looking for help with this problem--and get them interested in learning more about our product!
3) Create a referral system and reward customers when they refer their friends or colleagues.
Create a referral system and reward customers when they refer their friends or colleagues. This is another great way to get more customers and spread the word about your brand. You can offer rewards in many different ways, such as:
Discounts on products or services
Free products or services
Cash back
4) Use Instagram Stories and other real-time engagement tools to generate sales leads.
Instagram Stories is a great tool to use when you want to create a sense of urgency and exclusivity at the same time. For example, if you're launching a new product or service, consider posting an Instagram Story that promotes it as "limited edition." The idea here is that people will want what they can't have--and if they see their friends buying it before them, that makes them even more desperate for their own copy!
You could also use this feature to give away freebies or discounts on items in your store. You could do this by adding special filters or overlays onto products in your shop; for example: "This shirt comes with an exclusive sticker pack!" This technique helps drive sales because people love collecting things (especially if those things are stickers).
5) Offer exclusive offers for followers and fans who engage with your content on social media channels like Facebook, Instagram, Twitter, LinkedIn and more!
Offer exclusive offers for followers and fans who engage with your content on social media channels like Facebook, Instagram, Twitter, LinkedIn and more!
Social media is a great way to engage with your followers and fans by offering them exclusive offers. You can do this by creating a contest where people have to share something about themselves (like their favorite food or sports team) in order to enter the raffle. They will be excited when they see they won because they will feel like it's just them who got lucky!
Conclusion
Social commerce is now a mainstream activity for consumers and brands alike. As we've seen in this post, there are many ways to use social media for B2B sales. With the rise of social media platforms like Instagram Stories and Facebook Messenger bots, brands can use real-time engagement tools to drive direct traffic to their site or offer exclusive offers for followers and fans who engage with content on these channels.